WHY GETTING A VEHICLE WRAP IS SO IMPORTANT
Ever wonder if a getting a vehicle wrap is worth the investment. Getting a vehicle wrap in Indianapolis can bring in a very good return per 1000 impressions.
The OHAA (Outdoor Advertising Association of America) has done research that shows that mobile advertising can be the most effective way to reach out of the home consumers. It is estimated that you will pay 4 cents per every 1000 impressions.
It is estimated that you will pay 4 cents per every 1000 impressions. So for everything 1000 people who see your vehicle wrap you pay about 4 cents. For most companies, if they get 1 sale off of those 100 impressions the profit margin is huge.
If you compare this to the outdoor sign which costs over $3.50 per 1000 impressions and newspaper which is near $20 per 1000 impressions. You can see that you will be paying so much more money to reach the same amount of people.
Depending on how much you drive and the size of your city you can have over 30,000 impressions in one day. Think of how many people who can see your brand just by going to a client or a job.
REAL STATISTICS ON VEHICLE WRAPS
In this article by Quickbooks, you can see under the average ROI (Return On Investment) section that they have a client who reported that they tracked their sales over a 10 month period for their vehicle wrap.
The client reported that their sales went from $42,000 to $219,000 in 10 months just by the vehicle wrap advertising.
HOW TO TRACK RETURN ON INVESTMENT
- The easiest ways are to put a tracking number on the wrap. One separate from your own. This will show you how many people call you from your vehicle wrap.
- You can ask the client after every sale how they heard about you.
- You can put a call in code that will give them a discount on their first buy. For example, you can put call in and use the code Wrap for $5 off your order.
This will allow you to see how much money your new wrap brings in. People will see a large increase in sales fairly quickly due to their mobile wrap.
MUST-HAVES TO MAKE YOUR WRAP WORTH IT
Here is my list of must-haves to make your vehicle wrap get you the highest conversion rate.
- Do not settle for a low-quality design. Low-quality design instantly turns off prospective buyers. They way I look at it is if you don’t care about the image of your company then why should I. It is the same with any marketing platform. You want people to think they are getting the best quality from you.
- Go to a company you can trust. We hear horror stories all the time where you have to pay a boat load of money just to get a design made for your vehicle. How the wrap starts to peel off in a short period of time or just isn’t done the way you want it. If this happens then you are out your investment.
- Think about your customer and not yourself. This one is a hard one for companies to grasp but you have to think how your customer will view your design. Will the design catch my customer’s eye? Will it make them want to contact you? Make sure you ask yourself those questions when you have it designed.
WHERE SHOULD I GO AND GET MY WRAP DONE?
Here at Big Guy Signs we offer you everything you need to get a vehicle wrap that will convert for your company. Not only do you have people who have over 10 years of experience but we can also help you get the most profit out of your wrap. We have worked with a countless number of businesses to help their business get more leads and sales. We know how to design a wrap that works for any type of business.
Not only do we offer competitive pricing but we do not charge you for your graphics*. We want this process to be as easy and enjoyable for you as possible.
We know that all companies want more sales and leads. So if you order your full vehicle wrap before January 31st, 2017 you will get $300 off. How awesome is that!
We at Big Guy Signs are a company you can count on. We build lifelong relationships with our customers and we are sure if you give us a call today you will be a customer for a lifetime.
Contact Us Today!